Twitter boasts more than 145 million active daily users, making it an important part of your marketing strategy.
The fifth most popular social network is a treasure trove of customer information and an excellent venue for building brand loyalty, increasing sales, and gaining fans.
Twitter marketing is a step-by-step process for creating, publishing, and distributing content through the Twitter platform to your buyer personas, audience, and followers.
Such a strategy is designed to increase growth, gain new followers, boost conversions, and enhance brand awareness.
1) Optimize your Twitter profile
You want people to automatically recognize your Twitter profile by looking at it.
Therefore, your Twitter profile should be customized and documented with your logo, colors, and any other recognizable and memorable details.
- Handle: The handle of a Twitter profile is your company’s username (for example, Elon Musk’s company Tesla is @tesla) – this should include your company’s name, so customers, followers, and other visitors can easily locate you.
- Header: Twitter headers are your background images. Among your header options, you could create an original image, use your own logo, or use another branded image.
- Profile picture: The picture of your Twitter page represents every statement, interaction, tweet, and post your company makes. You can use it to feature your logo, company’s initials, or CEO above your bio.
- Bio: It gives people a summary of what their profile contains in 160 characters or fewer. It might contain your mission statement, something humorous or engaging about what you do for your company.
- Website URL: In the section below your profile picture and bio, one can add their URL to direct them to your website.
- Date of company founding: Include your company’s anniversary date – or the date it was founded – just like its URL, to give your audience a personalized look at your business.
Here is an article on how to create the perfect Twitter profile.
2) Design posts to engage the audience
- Tweet during peak hours – If you tweet during peak hours, you’ll be more likely to have your posts seen. Certain days of the week or times of the day are more popular on Twitter, so you may see more engagement. With more impressions, more engagement, and tons of clicks, you can target these hours and days and post during them.
- Add relevant hashtags – The hashtags you use in your tweets can increase engagement by 2.3x. However, tweets with more than two hashtags receive less engagement, falling by 21%. To use hashtags effectively, you shouldn’t overuse them. Make sure your tweets have relevant hashtags.
- Rich media – You’ll receive more shares and clicks when you include images in your tweets. According to Twitter data, images in tweets are 78% more engaging. Always include only relevant, high-quality, and compelling images. Never include an image simply because you just want to include one.
- Run polls – You can run Twitter polls on your page to generate more activity. Taking polls isn’t just fun for followers. In addition, they are useful for conducting market and consumer research, getting feedback, and engaging with followers.
- Redirect followers – Twitter marketing is all about driving sales, generating leads, increasing click-throughs, and increasing downloads. You can do this by adding a CTA to some tweets. Get users to take actions by using action words and phrases, such as:
- Follow us
- Visit our site
- Shop our sales
- Join now
- Grab now
- Download here
- Learn more
If you are new to Twitter, then you should refer to this to know more about how to leverage Twitter post features.
3) Generate traffic, leads, and sales
It is possible to include your website’s URL on Twitter and to link to your website from your Twitter profile. To increase conversions and sales through the platform, here are a few ways you can use it.
- In your Twitter profile, include the URL of your website.
- Include links to your website in your tweets.
- Share tweets that include links to your blog or website.
- Create a Twitter timeline and embed it on your website.
- Create Twitter Ads that direct users to a specific landing page on your website.
Visit this blog which talks about monetizing Twitter’s audience.
4) Use analytics to get insights
As you put effort into the Twitter marketing of your business, you’ll want to make sure it’s success in reaching your objectives, whether they’re related to increasing traffic to your website, converting more leads, or boosting brand awareness.
It is simply not possible to measure something you do not understand. The following are a few of the most important metrics you’ll find in the Twitter analytics dashboard.
- Engagement: Monitor your retweets, followers, replies, favorites, and click-throughs (including any hashtags or links).
- Impressions: Take note of how often one of your tweets appeared on one of your audience feed (regardless of whether they were following you).
- Hashtags: Keep an eye out for which hashtags are being used the most.
- Top tweets: Review your most engaging tweets.
- Contributors: Check how often your contributors, those you have given access to the account, are succeeding with their tweets so you can implement some of their techniques more often or remove them completely.
This article is for you if you have no idea where to get started with Twitter analytics.
5) Get started with Twitter ads
Once you’ve learned how to use Twitter organically, run your first advertisement.
Using Twitter Ads to accomplish one specific business goal for your company is a great option.
Your brand awareness and follower base will grow significantly through the use of this platform.
With Twitter ads, you have the option of deciding between different objectives such as:
- App installs
- Video views
- Website conversions
Facebook Ads are more affordable, but Twitter Ads are much more effective at boosting engagement. To achieve this, promoted tweets are the best choice.
Find out how to run an ad campaign on Twitter by reading this article!
In addition to increasing brand awareness and generating new leads, Twitter is one of the fastest-growing social networks.
Thousands of tweets are generated every second, and each tweet lasts only a few minutes on average.
So, it is important that the marketing you do on Twitter stands out from the crowd.